After evaluating current state websites, I identified three main users: tourist / visitor, business and residents. I decided to focus on the tourist who searches to explore Hawaii. I conducted interviews and observed common themes that the user found important to know when visiting a new location. Below is an empathy map of some of the key points of the tourist user group. It was important to create a flow diagram as a starting point for the design. It allowed me to establish, based on my research, what information must be presented in the mobile app. From this flow diagram, I created wireframes for a specific flow. I conducted usability testing before designing the final app.
Flow Diagram and Wireframes
I created a mood board for the interface design that reflected the state’s identity. This mood board helped me define the color scheme, image treatment and overall design of the interface.