The first step was to understand and observe the existing Range Rover navigation systems and identify main issues and inconsistencies. I conducted a competitive analysis to understand how each brand focused on solving the driver’s needs. Overall, the most on point navigation system was Microsoft SYNC used by Lincoln and Ford. It contains multiple functions and apps that allow the user to have a more control of his driving experience. Cadillac was interesting because it emphasized the use of the mobile app. This app allowed the user to easily schedule service appointments. Not only did I look at existing navigation systems but also at systems presented in concept cars. The Mercedes concept system showed integration with social apps and up and coming music apps. To understand current app integration I looked at mobile and websites that focused in data visualization and multiple functionality. This would also served as point of inspiration for my future design.
Looking for design inspiration
I created a mood board of the style and look and feel I wished my design to showcase. I focused on simplicity and modernity. It was important for my design to be intuitive and not overwhelm the user. The most important information should only be a glance away. It should also have a simple color scheme to highlight only what is needed.
From my research, I decided to focus on the two main aspects: destination and media play. These are basically the most important uses for the on-board system. I decided that there should be a universal menu that would eliminate the need of multiple screens and actions from the driver. In the media section I focused on the music player. I added the ability to play music from not only smartphones, CDs, and music players, but also from music apps such as Pandora. I also thought about the system for the passenger, specifically those seating in the backseats. Many large cars, such as the Range Rover, contain multiple screens for the passengers to interact with. SI thought it would be interesting to have the ability to integrate Netflix for those who are just enjoying the ride in the backseat. This could be very useful for when lengthy trips with small children.